Guangzhou Chuansheng Intelligent Technology Co., Ltd. and its affiliates (hereinafter referred to as " we ") as the operator of "PicMould" will protect your personal information and privacy security in accordance with the provisions of laws and regulations.
This agreement will help you to briefly understand how we collect, process and use personal information and how to protect your privacy.
[Register and Login] You can use email, Google/Facebook and other third-party platform accounts to register and log in.
[Contact you] Your email or third-party platform account may be used to send you information about operations, promotions, events, etc., or to contact you via email to handle research interviews, complaints and feedback, etc.
[Special Note] If you do not wish to receive information on operations, promotions, events, etc., you can inform us in the manner provided with the push content or refuse to receive it again.
[Set account information] When you register an account, you need to set an account avatar and nickname. You can choose to fill in the profile and other information.
[Log in using a third-party account] When you log in using a third-party account, you authorize us to obtain your information on the third-party platform (public information such as avatar, nickname, and other information you authorize).
[Device Information and Log Information] In order to ensure the safe operation, quality and efficiency of the software and services, we will collect your device information and log information during your use of PicMould. Device information refers to information related to device performance, such as device model, network identifier, network access information, etc., which may be expressed as "phone information" on mobile terminals. This does not mean that the App will collect communication content or private information you actively enter; log information refers to the service log generated during your use of the service.
[Special Note] Device and log information is also often used for anti-cheating and to determine whether the account is in a safe environment. Some information may also be used for advertising. Currently, most mobile phone systems can support the change of device identifiers. For specific methods, please refer to the device or manufacturer's instructions.
[Image Processing] Camera and album permissions (storage space) are sensitive permissions. We will only use them with your explicit authorization when you use PicMould for image editing, feedback, and other functions. You can also withdraw the authorization at any time.
[Special Note] We will never open the camera or read the album information without permission to steal your privacy, read the content of your pictures or collect your daily chat conversations, and we will never use such illegal means to push information or advertisements.
We will strictly observe and protect all user privacy and will not require users to provide additional identity information for program functions or authorization.
[Sharing, Identification] When you share or receive shared information, participate in activities, etc., the PicMould client needs to access your clipboard locally, write passwords, links, or read the passwords and links contained therein to achieve functions or services such as jump, sharing, and activity linkage.
[Statistical Analysis] We may need to collect statistics on information sources through the clipboard. During the statistical process, we will not send back the personal privacy information you write to the clipboard.
[Special Note] The system of some mobile phones and other terminal devices will prompt that the application (App) is reading the clipboard, but the system prompt cannot distinguish whether the clipboard information is collected, and false alarms cannot be ruled out. Therefore, if you find similar prompts, please contact us so that we can locate the problem.
[Usage behavior] When you use it, we will record your clicks, editing, downloading (exporting), sharing and other behaviors.
[Content Release] If you are a PicMould creator, when you actively save/publish content, we will record the templates and other content you published.
[Tools] When you use the special effects, filters, stickers and other tools provided in PicMould to edit and download (export) or publish content, some tools need to process your personal information:
If you choose to use a tool that needs to fit the face of the person in the image when editing the content, we need to identify your facial feature value information to provide better visual effects. In this process, unless otherwise explicitly stated and with your separate consent, we will not transmit back, store or provide the aforementioned information to a third party. The aforementioned information will only be processed locally on your device (for example: mobile phone). Special effects or creative tools that use AI capabilities may need to upload your images to the server for processing due to technical reasons. Please rest assured that unless otherwise explicitly stated, we will immediately delete the images you uploaded after returning the special effects to you.
[Special Note] The above information is a record of your actual use of the various functions of PicMould.
[Action Interaction] When you perform interactions or activities that rely on actions, such as "Shake", we will use your device sensors (such as accelerometers, gyroscope sensors, and gravity sensors. Simple sensor data does not constitute personal information) to identify your actions for activity participation or to show you the next interactive scenario.
In order to recommend templates and related information that may be of more interest to you, we will collect usage information and device information, and the server will combine this information to provide you with personalized content recommendation services. Please note that PicMould Hongmeng version does not currently provide content recommendation services and is not subject to these Terms and related content recommendation terms.
We will collect statistics on your device information, your behavior information when using PicMould, the personal information you fill in, and other information collected from PicMould with your authorization or provided by other partners, and use algorithms to perform feature and preference analysis to predict your preference features in order to recommend, display or push templates and related information that may be of interest to you, or push specific functions and services that are more suitable for you.
We will publish promotional information (advertisements) of products or services to you, including information recommended based on your preferences and generally published information that is not specific. Please note that PicMould Hongmeng version does not currently provide advertising push services and is not subject to these Terms and Conditions and related advertising push terms. We may share information with promotional and advertising partners, but we will take necessary technical measures to provide you with more relevant promotional information without identifying your personal identity.
We may share group portraits or statistical information with service providers, suppliers and other partners of our business, which is difficult or impossible to associate with your real identity. This information will help us analyze and measure the effectiveness of advertising and related services.
In order to provide you with a variety of product functions and services, help you improve your creative efficiency, and meet your diverse needs for intelligent and convenient working methods, we uphold our own R&D and technological advantages and continue to provide you with a variety of product functions and services based on generative or deep synthetic artificial intelligence technologies (collectively referred to as "AI image processing functions"). The general working principle of the AI image processing function is to generate images and other content through automated analysis based on the instructions you enter. These functions are designed to provide you with more creative options and convenience. AI image processing functions include but are not limited to AI photo.
You understand and know that different AI functions may differ in the scope, method, purpose, etc. of the collection and processing of personal information.
When you use the AI portrait function, we will process the pictures you actively upload through artificial intelligence technology to generate facial profiles and portraits for you. We will not use the pictures you upload for other purposes. After generating a facial profile, you can add or delete the generated works or profiles in the program. If you choose to delete, we will simultaneously delete the pictures you uploaded previously. Please note that you cannot retrieve them after deletion. Please operate with caution.
We provide you with convenient personal information management capabilities. You can edit and manage your personal information in the [My] settings page of the PicMould mobile client.
We provide you with a basic function mode. After you enter the basic function mode, we will provide you with basic function services based on collecting only necessary information.
You can cancel your account in the PicMould mobile client ([My] - [≡] Settings page - [Account and Security] - [Cancel Account]. After cancellation, we will delete the relevant information about you. If it is technically difficult to delete personal information, we will anonymize it or stop processing it except for storage and taking necessary security protection measures, unless otherwise provided by laws and regulations.
Note: This guideline is part of the "PicMould" Privacy Policy.
Effective date: February 10, 2025
Updated February 10, 2025
"PicMould" refers to the client application legally owned and operated by "Guangzhou Chuansheng Intelligent Technology Co., Ltd." and its affiliates (hereinafter referred to as "we"), marked with the name PicMould, the official website, and the software development kit (SDK) and application programming interface (API) for use by third-party websites and applications. As the operator of "PicMould", we are fully aware of the importance of personal information to you. We will protect your personal information and privacy security in accordance with the provisions of laws and regulations. We have formulated this Privacy Policy and specifically remind you: We hope that you will carefully read and understand this Privacy Policy before using PicMould and related services so that you can make appropriate choices.
We will use this privacy policy to introduce how we handle personal information in different scenarios. When you open or use PicMould, we will process relevant information to achieve the functions and services you choose to use, or to comply with the requirements of laws and regulations. In addition to the information required to achieve the basic functions and services of PicMould, and the information required according to laws and regulations, you can refuse us to process other information, but this may result in us being unable to provide the corresponding functions and services. We will explain the relevant situations item by item in the privacy policy, and the important terms regarding your personal information rights and interests have been highlighted in bold, so please pay special attention.
In addition to this Privacy Policy, in specific scenarios, we will also explain to you the corresponding information collection purpose, scope and usage methods through instant notifications (including pop-ups, page prompts, etc.), function update instructions, etc. These instant notifications and function update instructions constitute part of this Privacy Policy and have the same effect as this Privacy Policy.
The following will help you understand in detail how we collect, use, store, transmit, disclose and protect personal information; help you understand how to query, correct, supplement, delete, copy and transfer personal information. Among them,we have highlighted the important content related to your personal information rights and interests in bold, please pay special attention.
When you register or log in to PicMould and related services, you can create an account through email, and you can complete the relevant online identity information (nickname, avatar). We collect this information to help you complete the registration. After you register or log in to your account, you can fill in your personal information (personal profile). We will collect the personal information you actively fill in for display to other users. If you do not want to provide an email address for registration or login, we provide and allow you to register or log in to PicMould through other methods.
You can use a third-party account (such as Google, Apple, Facebook) to register and log in to PicMould, but you need to authorize us to obtain your information on the third-party platform (public information such as avatar, nickname, and other information you authorize) to generate a PicMould account bound to the third-party account, so that you can directly register, log in and use PicMould and related services. In some cases, we need to re-verify and bind your email address to confirm the authenticity and relevance of the third-party account.
We will strictly observe and protect all user privacy and will not ask you to provide additional identity information for program functions or authorization.
You can fill in the profile to complete your information. Failure to fill in the information will not affect your use of PicMould account and services. Your publicly published creative content or related works will be publicly displayed on the personal homepage of your account.
When we publish an announcement on violation penalties, we will publish information such as the nickname of the violating account.
When you browse PicMould functions or related content, we will record your usage. If you are not logged in, we will record your [clicks, browsing, downloads (exports), sharing, feedback information] through the identifier information corresponding to your device. If you are logged in, we will record your [clicks, browsing, downloads (exports), sharing, publishing, etc.] through your PicMould account.
When you process photos, actively import/upload, and save content on PicMould (including but not limited to creative design works, uploading avatar pictures, etc.), we will request you to authorize album and camera permissions according to the specific functions and service types you use.If you refuse authorization, you will not be able to use the image processing function or edit a custom avatar, but it will not affect your use of other functions of PicMould.
You understand and agree that after you authorize PicMould to access storage space/album permissions, in order to provide you with a high-quality service experience, including but not limited to improving the speed of opening local albums and content previewing, and enabling real-time synchronous preview, display, and re-editing of works in "My Project", we will access your albums at the minimum frequency and within a reasonable range each time you exit and reopen PicMould to preload local albums for the aforementioned purpose only. If you disagree, you may not authorize us for this permission, or you may withdraw your authorization at any time according to the path provided in the PicMould terminal or the mobile phone system after you authorize. At the same time, the works you generate and export to the local will exist in both the local and PicMould project pages. If you delete them from the local, the works will also be deleted from the collection accordingly. Please note that they cannot be retrieved after deletion, so please operate with caution.
We attach great importance to the user experience. When using the PicMould community circle service, in order to improve the speed of image upload and optimize the experience, when you post image content, before clicking "Publish" to confirm the upload, we will temporarily load your selected image to the server. If you cancel or fail to publish successfully for other reasons, we will immediately delete the relevant content. We respect your right to choose. If you want to turn off the preloading function, you can turn it off through the path described in this privacy policy.
Your avatar, nickname and other information will be displayed in the content you post.
When you use the special effects, filters, stickers and other tools provided in PicMould to edit and download (export) or publish content, some tools need to process your personal information:
If you choose to use a tool that needs to fit the face of the person in the image when editing the content, we need to identify your facial feature value information to provide better visual effects. In this process, unless otherwise explicitly stated and with your separate consent, we will not transmit back, store or provide the aforementioned information to a third party. The aforementioned information will only be processed locally on your device (for example: mobile phone). Special effects or creative tools that use AI capabilities may need to upload your images to the server for processing due to technical reasons. Please rest assured that unless otherwise explicitly stated, we will immediately delete the images you uploaded after returning the special effects to you.
When you add or unfollow a creator on PicMould, we will create/adjust the following and fan relationships.
When you interact with other users in PicMould, including but not limited to following and commenting, we may collect your interactive information to maintain the stability of the service . If you browse and share other users' content and visit other users' personal homepages, we will record the interaction between users.
In order to provide you with rich and diverse product functions and services, our product functions use some basic algorithm services.
We may use the collected data for algorithm model optimization and continuously adjust the algorithm's effectiveness, provided that the data has been processed with secure encryption technology, is strictly de-identified, and cannot be re-identified as a specific individual. We will not use it for any other purpose without your consent.
In order to show you and recommend more relevant information and provide you with services that better meet your requirements, PicMould will collect and use your personal information and automatically calculate and predict your preferences through computer algorithm models to match the information or services that you may be interested in (this function is not currently supported in Hongmeng Edition). Below we will explain in detail the operating mechanism of this personalized recommendation service and how you can control it:
You acknowledge and agree that we may send you one or more types of notifications, such as message notifications, identity verification, security verification, and user experience surveys, through the contact information you provide during the use of our products and/or services (for example, email). In addition, we may also provide you with commercial information such as services, features or activities that may interest you via SMS, phone or email. However, please rest assured that if you do not wish to receive this information, you may unsubscribe through the unsubscribe method we provide, or you may contact us directly to unsubscribe.
We will push your account status, the creators or content updates you follow, recommended content, etc. to you through the system notification of your device. You can choose to turn off the notification function of PicMould in your device.
When you share or receive shared information, participate in activities, etc., the PicMould client needs to access your clipboard locally, write passwords, links, or read the passwords and links contained therein to achieve functions or services such as jump, share, and activity linkage. The PicMould client will only upload the clipboard content to our server when it locally recognizes that it belongs to PicMould jump, share, activity linkage, and other instructions. In addition, the PicMould client will not upload other information in your clipboard or album to our server.
The system of some mobile devices will prompt that the application (App) is reading the clipboard or album, but the system prompt cannot distinguish whether it is processed locally or uploaded to the server, and due to differences in statistical methods, the possibility of false positives cannot be ruled out. Therefore, if you find similar prompts and have questions, please contact us so that we can locate the problem.
We are committed to providing you with safe and reliable products and usage environment. Providing high-quality and reliable services and information is our core goal. In order to maintain the normal and stable operation of related products or services and protect the safety and legitimate interests of you, other users or the public, we will collect the following necessary information:
Cookies and similar technologies such as device information identifiers are commonly used technologies on the Internet. When you use PicMould and related services, we may use related technologies to send one or more cookies or anonymous identifiers to your device to collect and identify information when you visit and use PicMould. We promise not to use cookies for any other purpose other than the purposes described in this privacy policy. We use cookies and similar technologies mainly to achieve the following functions or services:
Please understand that as our business develops, we may adjust the products or services provided by PicMould. If the purpose, method and scope of processing personal information by the adjusted products or services change, we will inform you again and obtain your consent in accordance with the relevant requirements of laws and regulations.
Please understand that in the following circumstances, according to laws and regulations, we do not need to obtain your authorization or consent to collect your personal information:
Special note: If information cannot be used to identify a specific individual alone or in combination with other information, it does not constitute personal information. When your information can be used to identify you alone or in combination with other information, or when we use data that is not linked to any specific individual in combination with your personal information, we will treat it as your personal information and process and protect it in accordance with this Privacy Policy.
In the process of cooperation with our partners, we will abide by the following principles:
In the scenario of entrusting the processing of personal information, we will sign relevant processing agreements with the entrusted partners in accordance with the law and supervise their personal information usage activities.
For scenarios where personal information is jointly processed, we will sign relevant agreements with partners in accordance with legal provisions and stipulate our respective rights and obligations to ensure compliance with relevant legal provisions and protection of data security in the process of using relevant personal information.
If specific functions and scenarios involve services provided by our affiliates or third parties, the scope of partners includes our affiliates and third parties.
When you use the functions in PicMould provided by our partners, or the services provided to you by software service providers, smart device providers, system service providers and us, we may use the information necessary to achieve business purposes, including but not limited to the following functions or services:
We may share de-identified device information or statistical information with advertising service providers, suppliers and other partners, as well as partners with whom we have reached promotional cooperation (collectively referred to as "partners"), which is difficult or impossible to associate with your real identity. This information will help us analyze and measure the effectiveness of advertising, promotion and related services.
As our business continues to develop, we may merge, acquire, or transfer assets, and your personal information may be transferred as a result. When the aforementioned changes occur, we will require the successor to protect your personal information in accordance with laws and regulations and security standards no less stringent than those set forth in this Privacy Policy. If the successor changes the original processing purpose or method, we will require the successor to obtain your authorization and consent again.
If we cease to operate a product or service, we will promptly stop collecting your personal information. We will notify you of the cessation of operations one by one or in the form of an announcement, and delete or anonymize the personal information we hold related to the discontinued product or service.
We will not proactively disclose information that you have not disclosed on your own unless it is required by national laws and regulations or with your consent.
Please understand that in the following circumstances, according to laws, regulations and national standards, our partners do not need to obtain your authorization or consent to use, or we transfer or disclose your personal information:
We attach great importance to your management of personal information, and do our best to protect your rights to access, copy, correct, supplement, delete, withdraw consent, cancel your account, file complaints, etc., so that you can understand and protect the security of your personal information.
However, please understand that specific business functions and services will require your information to be completed. Once you withdraw your consent or authorization, we will no longer be able to provide you with the corresponding functions and services, and will no longer process your corresponding personal information. However, your decision to withdraw your consent or authorization will not affect our previous processing of personal information based on your authorization.
The following description is only applicable to the latest version of PicMould mobile client. The management paths we provide in different versions or operating systems may be different, please refer to the actual ones.
The creation and editing of pictures are the basic functions of PicMould. Therefore, if you only allow us to process the personal information necessary to achieve the basic functions, you can choose to refuse the registration service when you log in for the first time and enter the basic function mode without logging in after closing the registration page.
In this mode, we will only process your personal information based on the need to provide basic functions and protect system security. That is, you can use the image creation and editing functions without restrictions, and you will be asked to log in and register only when you need to export, save, etc.
You can cancel your account in (iOS and Android: [My] - [≡] Settings - [Account and Security] - [Cancel Account]. Before you cancel your account, we will verify your personal identity, security status, etc. that you have authorized to us. For the cancellation process and content, please refer to the "PicMould Account Cancellation Notice". You know and understand that the cancellation of an account is irreversible. After you cancel your account, we will delete the relevant information about you. If it is technically difficult to delete personal information, we will anonymize it or stop processing it except for storage and taking necessary security protection measures, unless otherwise provided by laws and regulations. In addition to the above, if you or other authorized entities have any claims, requests or questions regarding the exercise of personal information rights granted by relevant laws and regulations, you can contact us by email. We will review the issues involved as soon as possible and respond within fifteen working days after verifying your user identity.
We attach great importance to the security of your personal information and will strive to take reasonable security measures to protect your personal information, ensure that our personal information processing activities comply with the requirements of laws, administrative regulations or other legally applicable systems, and prevent unauthorized access and leakage, tampering, and loss of personal information.
We will use encryption, de-identification technology, anonymization processing and other reasonable and feasible means that are no less than the industry's normal level to protect your personal information, and use security protection mechanisms to prevent your personal information from malicious attacks.
We will establish a dedicated security department, security management system, and data security process to protect the security of your personal information. We adopt a strict data use and access system to ensure that only authorized personnel can access your personal information. We will regularly provide security education and training to personnel, and conduct security audits of data and technology in a timely manner.
We will formulate and implement emergency response plans for personal information security incidents, and immediately activate emergency response plans when personal information security incidents occur, strive to control the impact of these security incidents, and prevent the expansion of adverse consequences. Once a personal information security incident (leakage, tampering, loss) occurs or is likely to occur, we will promptly inform you of the following in accordance with the requirements of laws and regulations: the type of personal information that has or is likely to be leaked, tampered with, or lost, the cause and possible harm, the remedial measures we have taken, the measures you can take to mitigate the harm, and how to contact us.
All these information and suggestions will be sent to you through push notifications, emails, letters, text messages, and other notifications. When it's impossible to notify our individual users respectively, we will put up announcements in reasonable and effective ways.
At the same time, we will also report the handling of personal information security incidents in accordance with the requirements of relevant regulatory authorities.
We will strictly abide by relevant laws and regulations and use third-party service providers with security certification or registration to ensure the security and stability of user information and program operation.
Although the above reasonable and effective measures have been taken and the standards required by relevant laws and regulations have been complied with, please understand that due to technical limitations and various possible malicious means, in the Internet industry, even if we do our best to strengthen security measures, it is impossible to always guarantee 100% security of information. We will do our best to ensure the security of the personal information you provide to us.
You are aware and understand that the systems and communication networks you use to access our services may have problems due to factors beyond our control. Therefore, we strongly recommend that you take active measures to protect the security of your personal information, including but not limited to not disclosing your account and related personal information to others.
Once you leave PicMould and browse or use other products or services provided by a third party, we will have no ability and direct obligation to protect any personal information you submit to the third party, regardless of whether your login, browsing or use of the above products or services is based on PicMould's links or guidance. However, we will remind you to pay attention to the third-party products or services you will enter so that you can better protect your personal information.
In accordance with the provisions of laws and regulations, we will store your personal information collected and generated during operations within the territory of the People's Republic of China within the territory of the People's Republic of China. We will not transfer the above information abroad. If we transfer it abroad, we will comply with relevant national regulations or seek your consent.
If you believe that your personal information rights may be infringed, or if you find clues of infringement of your personal information rights, you can contact us by email. We will respond to your complaint and report within 15 working days after verification.
If you have any questions or suggestions about personal information protection, you can choose to contact us in the following ways:
We will review your questions or suggestions as soon as possible and respond within fifteen working days after verifying your user identity.